Luanne K. Vreugdenhil
Head of Product & Engineering
Executive Summary
Technology and product leader with experience architecting and scaling AI-powered platforms that deliver measurable results. I specialize in orchestrating complex, multi-vendor ecosystems, designing compliant data architectures, and translating ambiguous problems into simple, scalable, high-impact systems. I operate at the intersection of product, engineering, AI, and business outcomes—leading with integrity, clarity, and speed.
Leadership Philosophy
I built my career from the ground up — starting in operations, moving into product, design, and delivery — and eventually growing into technical leadership by building real platforms end to end. That mix of hands-on experience and strategic ownership is what shapes how I lead today.
I focus on environments where speed, clarity, and autonomy matter. I like hard problems, complex systems, and turning ambiguity into working software. I work closely with engineering, design, and leadership to align direction, drive execution, and build products that create real value.
At my core, I'm a builder. I run alongside my team, remove blockers, set direction, and stay close enough to the work to keep momentum high — while operating at the level needed to guide product and engineering at scale.
Core Platforms I Built
AWS Infrastructure & Data Architecture
(Architected & Led Implementation)
- • Architected entire AWS backend foundation using Terraform IaC and led cross-functional team in implementation
- • Designed global UUID identity model across systems
- • Mapped all data flows: ingestion → processing → storage → client delivery
- • API Gateway + Lambda microservices
- • DynamoDB for non-sensitive operational data
- • Encrypted S3 buckets for sensitive + PHI data
- • Real-time threat detection via AWS GuardDuty, Security Hub, and CloudWatch Alarms
- • Codebase protected with private GitHub repos, MFA, and dependency monitoring
Development Portal
(Designed & Built End-to-End)
Tech Stack:
Vercel, Supabase, Next.js, React, Resend API, Slack API
- • Native backlog tracking with epics, stories, and task management
- • Custom sprint system: blockers, velocity KPIs, weekly reporting
- • Automated project budgets + real-time burn tracking
- • AI-powered summaries and insights
- • Built & integrated internal/external support system with DevOps portal for real-time triaging and tracking
- • Replaced multiple SaaS tools → zero tooling cost
- • Reduced cycle time by 30% within first month
- • Fully designed, architected, and built by me
Lead Management & Reporting Platform
(Designed & Built End-to-End)
Tech Stack:
Vercel, Supabase, Next.js, React, AWS Lambda integrations
- • Real-time lead ingestion + validation engine
- • Funnel performance, revenue, and assessment analytics
- • Client dashboards with custom reports and CSV exports
- • Two-way sync with AWS: configurable funnel logic pushes to backend and applies dynamically across frontend and API workflows
- • Built engagement pipelines to document and optimize user journeys
- • Unified visibility for all internal stakeholders
Professional Journey
SVP, Product & Engineering
Oct 2024 – Present
HiQOR | San Diego, CA | Remote
- • Lead strategy, development, and technical execution of AI-powered assessment platforms
- • Built scalable infrastructure for compliance, integrations, and backend automation
- • Architected AWS + serverless backend powering all lead gen + clinical workflows
- • Designed multi-partner ecosystem (FaceHeart, Toothlens, MMG, Sterling Administration, Symcheck, etc.)
- • Built all front-end UI for all AI assessments and user experiences
- • Developed and maintained API documentation sites, onboarding guides, investor decks, compliance libraries, integration guides, partner onboarding assets, investor and leadership materials
- • Created all assessment demo sites, workflow explainers, and technical portals used by Sales, Marketing, BD, Product, Engineering, and external stakeholders
- • Delivered multiple web platforms including Development Portal, Reporting Portal, VitalsIQ, Smile Simulation workflows, and real-time lead routing systems
- • Lead cross-functional engineering, vendors, and rapid execution cycles across all products
- • Drove company-wide shift toward a unified, modern data architecture
Head of Product Development
Sep 2023 – Oct 2024
Bearn | San Diego, CA | Remote
- • Spearheaded the development and implementation of new features in the application (Challenges, Goals, Streaks, Marketplace, etc)
- • Drove technical strategy to ensure smooth integration of BearnSDK into client applications
- • Designed complete iOS and Android applications in Figma, managing full design system and developer handoff
- • Built demo sites, workflow explainers, marketing websites, and presentation decks used by Sales, Marketing, BD, and external stakeholders
- • Led end-to-end product lifecycle from vision → requirements → design → QA → deployment
- • Managed cross-functional engineering teams and client integrations
Product Manager
Sep 2021 – Sep 2023Bearn | San Diego, CA | Remote
- • Oversaw the entire product life cycle, from design to launch and iteration
- • Collaborated with internal and external stakeholders to deliver high-quality products
- • Translated high-level requirements into actionable user stories
- • Drove technical integrations across iOS, Android, and backend systems
Head of Operations
Mar 2019 – Sep 2021Bearn | San Diego, CA | Remote
- • Led company initiatives with Data to gain HIPAA, GDPR and CCPA Compliance
- • Developed operational process documentation for client integrations and support
- • Established operational frameworks to scale the business efficiently
- • Managed cross-functional teams to ensure smooth day-to-day operations
Laboratory Analyst
May 2015 – Jul 2017
Shell | Anacortes, WA | On-site
- • Accurate testing of product samples to ensure premium product before shipment
- • Petroleum products tested included crude oil, fuels, gases, aromatics, petrochemicals, and pipeline transmix
- • Followed ASTM standards and procedures for chemical instrumentation and chemical safety
Lead LDAR Compliance Specialist
Mar 2011 – May 2015
British Petroleum (BP) | Blaine, WA | On-site
- • Managed LeakDAS database for tracking and reporting of fugitive emissions
- • Conducted air monitoring and emissions measurement activities
- • Collected and organized field data for air quality compliance and emissions assessment programs
- • Followed EPA Method 21 and adhered to Regulatory Consent Decree standards
Financial Accountant
Jul 2008 – Feb 2011
Local Patient, LLC | Bethesda, MD | Remote
- • Managed general ledger, financial statement preparation, and account reconciliations
- • Processed payments, invoices, and payroll accurately and within expected timelines
- • Handled budgeting, managing tax payments, and early-stage startup accounting operations
Accounting Assistant
Nov 2004 – Jun 2008
Sterling Insurance Company | Bellingham, WA | On-site
- • Supported senior/managing accountants and wider finance team with various accounting projects
- • Performed reconciliations of accounts, reconciling checks/deposits, researching discrepancies, and posting journal entries
- • Developed and utilized spreadsheets, databases, and other computer applications including PeopleSoft
Finance Intern
Aug 2003 – Sep 2004Olympic Health Management Systems, Inc. | Bellingham, WA | On-site
- • Gained foundational finance experience providing general accounting support to the finance team
- • Assisted with financial reporting, data entry, and administrative finance tasks
Cloud & Backend
AWS (S3, Lambda, API Gateway, DynamoDB, CloudFront, SES), Supabase, Vercel, Postman, GitHub, REST APIs, JSON
Frontend & Application
React, Next.js, v0.dev, Tailwind, ShadCN UI, Webflow
Product, Ops & Dev Tools
Figma, Google Workspace, Retool, Slack, custom DevOps portal, sprint automation and reporting systems
Integrations & Ecosystem
Led API- and SDK-based integrations across AI assessments, media capture, marketing/lead systems, payments, and enterprise client platforms. Responsible for vendor onboarding, technical scoping, and integration architecture.
Data & Infrastructure
Serverless architectures, global UUID frameworks, multi-tenant routing layers, isolated VPC configurations, event-driven Lambda pipelines, PII/PHI data segmentation and secure storage patterns
Documentation & Enablement
API documentation portals, clinical documentation, compliance libraries, integration guides, partner onboarding assets, investor and leadership materials
Education
Whatcom Community College
Political Science Studies, AA Program